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Mike Jackson, Co-Founder and Director 

Mike is a seasoned and award winning content practitioner with over 25 years experience specialising in original content, co-creation and partnerships.  

Mike’s experience covers senior roles in Europe and Asia embedded within the World’s largest media group (GroupM) and most recently as APAC Managing Director for Bloomberg Media’s commercial operations.

Mike has negotiated and managed numerous multi-million dollar content deals connecting brands, agencies, IP owners, platforms and broadcasters.  As APAC MD he launched and built a very successful international content business within MEC/Wavemaker from scratch to over 200 content practitioners working across 11 APAC markets.  

At Bloomberg, Mike’s APAC team worked extensively across the Government, Finance, IT, Luxury, Banking, Energy and Auto sectors delivering multi-channel, regional and global, short and long form branded content solutions.

Mike has been a founding member of ACMA (Association of Content Marketing Association), ESA (European Sponsorship Association) and ASA (Asian Sponsorship Association), has spoken at over 50 content conferences around the World and is connected to the vast majority of networks, publishers, platforms, content rights owners, production companies and regional brand marketers in the industry.


Fotini Paraskakis, Co-Founder and Director 

Fotini is a leading expert in content creation, co-productions, distribution and monetisation, she has been instrumental in shaping and supporting the Asian industry in particular, with strong oversight on the International industry. She currently specialises in international East meets West co-productions and collaborations.

With over 30 years of experience in the Asian and International content industry, having held key positions as Global MD for The Story Lab, Dentsu International, MD Endemol Shine Group Asia and Head of Content Fremantle Asia, she is committed to generating ground-breaking premium content for platforms, partners and brands, leveraging a strong, tried and tested network of core talent in creation, production, distribution and media relationships.

Fotini is truly passionate about all things content - from ideation & creation, right through to monetisation & connecting all audiences across the world – she has produced, created & negotiated some of the biggest & innovative deals across UK, APAC, Europe & US such as Idols, Got Talent, X Factor, Big Brother, Masterchef & Deal or No Deal, Ninja Warrior, Broadchurch, The Bridge & Humans providing powerful entertainment internationally to millions.

Fotini is a leading expert in the Asian and International content industry as a guest speaker at INSEAD, leading global broadcasters, platforms & industry events.  She is based in Singapore and London.

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